Business Sydney | Advantage Austria

Celebrating 70 Years of the Austrian Trade Commission in Sydney | reception with the Hon ANoulack Chanthivong MP

NSW Minister for Industry and Trade and Austrian Business leaders based in Sydney

Tuesday, 29 August 2023

05:30 PM to 08:00 PM



Business Sydney | L6, 8 Chifley Square, Sydney



Business Sydney Members & Guests

Sydney is Australia´s connection to the international business world. No wonder, so many countries from around the world have opted to establish Consulates and/or Trade Missions here which play an important role in international relations already, but could do so even more in the future. The Austrian Trade Commission in Sydney was established in 1953 and, together with Australian partners such as Austrade, Investment NSW, the Australian Embassy in Vienna etc. is serving as the anchor of bilateral business relations between the two countries.

Business Sydney and the Austrian Trade Commission hosted a celebration of 70 years of friendship and cooperation and discussed what the future will look like.

Guests heard from the Hon Anoulack Chanthivong MP, Minister for Industry and Trade, along with a panel of leaders of Austrian companies with a presence here in Sydney; Miles Wilson, Managing Director, Red Bull Australia, Jutta Rieger, Managing Director, Anton Paar AustraliaRobyn Shakes, Managing Director, MED-EL Australasia, facilitated by Besa Deda, Chief Economist of Westpac’s Business Bank.

At this reception Karl Hartleb, the Austrian Consul General & Trade Commissioner in NSW announced he was departing Australia and introduced the new Austrian Consul-General, Ms Ulrike Straka. 



to come
Event Collages for web (1200 x 848 px) - 10


Event Collages for web (1200 x 848 px) - 9

Special Guests:


NSW Minister for Better Regulation and Fair Trading, Minister for Industry and Trade, Minister for Innovation, Science and Technology, Minister for Building, and Minister for Corrections

After moving to Australia from Laos with his parents and brothers when he was just six, Anoulack attended Robert Townson Primary and Robert Townson High School in Raby.

On the weekends and after school, Anoulack helped out at his family’s small grocery store where he learnt the value of hard work and the challenges of small business.

After graduation, Anoulack completed a Bachelor of Commerce at the University of Sydney and later undertook postgraduate studies in economics and public administration at the University of Sydney and the London School of Economics.

Before entering Parliament, Anoulack worked as an economist for 13 years and served as a councillor and later as mayor on Campbelltown City Council.

After his election as Member for Macquarie Fields in 2015, he served as Shadow Minister for Finance and Shadow Minister for Industry and Trade between 2021 and 2022.

Following the election of the Minns Labor Government in March 2023, Anoulack was appointed Minister for Better Regulation and Fair Trading, Minister for Industry and Trade, Minister for Innovation, Science and Technology, Minister for Building and Minister for Corrections.

Anoulack and his wife Anna live in South-West Sydney with their two children Audrey and Christopher.




Austrian Consul General and Trade Commissioner

Karl Hartleb is a law graduate, specialized in European and International competition law. He gained work experience in the private and public sector, inter alia as President of a US-subsidiary of a European industrial company and as counselor in the European Parliament.

In the context of his activities for the Austrian Federal Economic Chamber, Mr. Hartleb was appointed Assistant Trade Commissioner to the US (NYC), Deputy Trade Commissioner to Japan and Commercial Counselor of the Austrian Embassy in Tehran, with responsibility for the Islamic Republic of Iran and Afghanistan.

From 2008 through 2016 he was Deputy Director General of the Austrian Foreign Trade Services Advantage Austria, member of its executive board and Head of its markets division, which is responsible for the strategic management of Austria’s Trade Commissions worldwide, and the regional directorates in the Viennese headquarters and Austria´s internationalization program go-international. He was further in charge of sector programs, fairs, Austria´s World Expo participations and other events abroad. Since February 2016, Karl Hartleb is Austrian Trade Commissioner for Australia and New Zealand and Heads the Consulate General of the Republic of Austria in Sydney.




Managing Director, Red Bull Australia

Miles is the Managing Director of Red Bull Australia since 2020. A seasoned business executive with more than 20 years of global leadership experience. Miles has a strong board, general management and commercial background, with a consistent record of accelerating growth and building high performing businesses across diverse cultures throughout Australia and Asia. He has a wealth of experience in general management, sales strategy and execution, business planning, supply chain, customer management and sales force optimisation.

After returning to Sydney in early 2019, but before starting with Red Bull Miles worked for Diageo as the Sales & Commercial Head for Asia. Prior to that he lived and worked in Hong Kong, Shanghai and Singapore for over a decade, most recently as Managing Director Asia and Executive Board member for the world’s largest hospitality distribution company, American Hotel Register.

Prior to that he spent 12 years with Coca-Cola including VP Global Commercial Leadership, GM Asia – Commercial and Head of the McDonald’s APMEA partnership.

Born in the UK, Miles holds a degree from the University of New South Wales and an executive MBA from INSEAD University in Singapore. He was co-chair of Efficient Consumer Response (ECR) Asia, McDonald’s Supplier Advisory board member and American hotel Register executive board member. Miles is a current Board Member of the Australian Beverage Council. 




Managing Director, Anton Paar Australia

Jutta holds Master Degrees in Environmental Engineering and Business Administration; she has more than 25 years of international leadership experience in the commercial sector across Australia, Asia and Europe. Since May 2017 Jutta has been the Managing Director of Anton Paar Australia and New Zealand. She strongly believes, that a positive workplace encourages employees to excel and go the extra mile for their customers. Anton Paar, head quartered in Graz, Austria is a manufacturer of scientific laboratory and process instrumentation employing more than 4000 people worldwide.



Robyn Shakes

Managing Director, MED-EL Australasia

MED-EL is a world leader in hearing implant technology, having the world first multi-channel cochlear implant in 1977.

With over 30 years’ experience in the field of audiology, Robyn holds qualifications in audiology, deaf education and auditory verbal therapy. Robyn has worked in government, not for profit, university, education and manufacturing sectors for more than 30 years.

Robyn joined MED-EL in 2009 and is a Lecturer at Flinders University School of Medicine Master of Audiology and Speech Pathology courses.




Chief Economist, Westpac's Business Bank

Besa is the Chief Economist of Westpac’s Business Bank. She is also the Chief Economist of St.George Bank, Bank of Melbourne, BankSA and BT, which are other businesses within the Westpac Group.

Besa has been with the Group as a Chief Economist since 2009 and is a key spokesperson on the economy and financial markets. She manages a team of economists, regularly presents to clients and appears in the media.

Besa is also the Chair of the Australian Business Economists, an organisation committed to fostering economic debate on economic issues and policy matters. She is also a member of ANU’s Centre for Applied Macroeconomic Analysis RBA Shadow Board.

Besa was appointed the Chief Economist of St.George Bank in 2008, a role which saw her become the first female Chief Economist of a bank in Australia.

Prior to this, she had specialised roles in fixed income, currency strategy, macroeconomics and equities at the Commonwealth Bank.

Besa has also worked for the Colonial Group. She has previously lectured for the Kaplan Business School and written a regular property column for the Weekend Australian.





Executive Director, Business Sydney

Paul commenced his role as Executive Director for Business Sydney in September 2021. Prior to Business Sydney, Paul was Director for the Business Leaders Council, Membership and Events for the Australian Chamber of Commerce and Industry (ACCI) for seven years.

Paul sits on the Board of The Gut Foundation, The Estia Foundation, Australian Marketing Institute and as a Non-Executive Board Member of Group Colleges Australia. In addition, Paul is an ambassador of Start Up Australia and is a Member of the Association of Independent Schools of NSW Institute. Further Paul is a Non-Executive Director of Dymocks Children’s Charities.

Paul is an Adjunct Professor at UBSS Australia and was awarded the Centenary Medal of Australia in 2001.

Paul was the former Chief Executive Officer of the Australian Hotels Association of NSW (AHA). Prior to the AHA, Paul was the Executive Chairman of the Millennium Forum, which was the fundraising and business engagement arm of the Liberal Party of Australia NSW Division.

Paul was also the former NSW President of the Marketing Institute of Australia for 4 years, a member of the Council for ten years and is currently an Associate Fellow and Certified Practicing Marketer of the Marketing Institute of Australia.














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