Who we are

Meet the team

Lead the advancement of businesses and the City

Business Sydney acknowledges the challenges we are all facing due to the continuing Covid-19 crisis in Sydney. Our organisation has been supporting the Sydney business community for nearly 200 years and we encourage all our members to reach out with any request for assistance.

Our team is here to support you with advocacy outreach, media coverage – traditional and social – as well as policy consultation and advice.

paul Nicolaou

Executive Director

Paul sits on the Board of The Gut Foundation, which conducts research & education campaigns on bowel cancer, The Estia Foundation, which provides support services to children with disabilities and as a Non-Executive Board Member of Group Colleges Australia which is a well-established, professional Registered Training Organisation (RTO) that provides support services to educational and associated institutions, such as marketing, financial and technological support services.

In addition, Paul is an ambassador of Start Up Australia which is an entrepreneur-led not for profit organisation that wants to create a strong Australia for the future, through the creation of more entrepreneurial ventures. Paul is a Member of the Association of Independent Schools of NSW Institute which is a high-level think-tank that assists Independent Schools to meet the challenges of a rapidly changing educational environment. Further Paul is a Non-Executive Director of Dymocks Children’s Charities. This entity is an Australia-wide, tax-deductible charity providing high quality books to pre-primary and primary school age children in schools in lower socio economic areas.

Paul was the former Chief Executive Officer of the Australian Hotels Association of NSW (AHA). The AHA is one of the largest industry associations in Australia representing 1,700 pubs and 100 accommodation hotels in NSW.

Prior to the AHA, Paul was the Executive Chairman of the Millennium Forum, which was the fundraising and business engagement arm of the Liberal Party of Australia NSW Division.

Paul was formerly on the Board of The Centennial Parklands Foundation, which is a charitable organisation that has been established to ensure the Centennial Parklands environment and heritage value continues to be enjoyed now and by future generations. In addition Paul was on the Bill Crews Trust which exists to encourage and develop new and innovative projects aimed at alleviating poverty in Australia and in third world countries.

Paul was also the former NSW President of the Marketing Institute of Australia for 4 years, a member of the Council for ten years and is currently an Associate Fellow and Certified Practicing Marketer of the Marketing Institute of Australia.

In the early years, Paul was the former Chief Executive Officer of the UNSW Foundation, which was responsible in raising $10-$12million a year for providing important medical research and scholarships for disadvantaged students at the University of New South Wales. At the same time he was the Director of Public Affairs & Development at the University. Paul served as the Deputy Director of Public Affairs and Development at UNSW as well.

Prior to his senior roles at the University, Paul was Marketing Manager at the Foundation for National Parks and Wildlife. Prior to that Paul was the Manager of Fundraising at the Children’s Hospital at Westmead and Camperdown. Every year, Paul and his team raised between $12-$14 million per annum for vital research and lifesaving equipment for the sickest children in the state.

Paul is regarded as one of Australia’s leading fundraisers raising money for many charitable organisations. As a result of this, Paul over his career has received the following awards recognizing his substantial efforts:

  • UNSW Alumni Award for Achievement in 1990
  • Conferred a Benefactor of the Children’s Hospital at Westmead in 2000
  • Awarded a Centenary Medal of Australia in 2003
  • Awarded the Tourism Training Australia National Training Legend Award in 2012

DAVID PETERS

Public Affairs Manager

With many years’ experience as a Sydney-based news and current affairs journalist, David brings an extensive knowledge of our city, its people and the issues that concern them to role as Public Affairs Manager for Business Sydney.

He works extensively with metropolitan media, industry and government stakeholders to raise the profile, recognition and reputation of Business Sydney as the leading voice of business in our great global city.

Writing media releases and social media content, as well as generating media stories including comment from our Executive Director on the issues that matter most to our members, David’s role also includes producing online forums, videos, newsletters and other forms of member and stakeholder communications.

Peter Bradford

Business Manager

Peter Bradford is an accomplished and experienced partnerships manager with a wealth of knowledge in relation to public policy analysis and building prosperous networks. His global experiences have enhanced his understanding of commerce, economics, public policy and trade. Having worked across several global cities, Peter has a strong understanding of how to engage prominent stakeholders within the public and private sector in order to enhance business competitiveness within a city and enact real change.

As the Business Manager, Peter leads the development and implementation of Business Sydney's membership and partnership strategy. This includes responsibility for initiatives to acquire and retain members, secure partnerships and deliver projects that enhance our commercial position and reputation.

Peter's role also supports Business Sydney's advocacy outcomes by contributing, engaging and aligning businesses and stakeholders with policy activities, and by supporting internal and external communications.

YaNG lIU

Marketing and Events Manager

Yang has been a valued member of the Business Sydney team as Marketing and Events Coordinator since 2020.  His duties involve creating and amplifying digital marketing footprints. Recently, Yang has taken on a more strategic and managerial focus and is supporting the rebranding project.

When Yang was a student at the University of New South Wales, he was interest in two things: Logistics Management and Entrepreneurship. When he learned about the field of digital marketing, he knew this is where his professional future would take him. 

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