Who we are

Meet the team

Lead the advancement of businesses and the City

Business Sydney acknowledges the challenges we are all facing due to the continuing Covid-19 crisis in Sydney. Our organisation has been supporting the Sydney business community for nearly 200 years and we encourage all our members to reach out with any request for assistance.

Our team is here to support you with advocacy outreach, media coverage – traditional and social – as well as policy consultation and advice.

paul Nicolaou

Executive Director

Paul commenced his role as Executive Director for Business Sydney in September 2021. Prior to Business Sydney, Paul was Director for the Business Leaders Council, Membership and Events for the Australian Chamber of Commerce and Industry (ACCI) for seven years.

Paul sits on the Board of The Gut Foundation, The Estia Foundation, Australian Marketing Institute and as a Non-Executive Board Member of Group Colleges Australia. In addition, Paul is an ambassador of Start Up Australia and is a Member of the Association of Independent Schools of NSW Institute. Further Paul is a Non-Executive Director of Dymocks Children’s Charities.

Paul is an Adjunct Professor at UBSS Australia and was awarded the Centenary Medal of Australia in 2001.

Paul was the former Chief Executive Officer of the Australian Hotels Association of NSW (AHA). The AHA is one of the largest industry associations in Australia representing 1,700 pubs and 100 accommodation hotels in NSW.

Prior to the AHA, Paul was the Executive Chairman of the Millennium Forum, which was the fundraising and business engagement arm of the Liberal Party of Australia NSW Division.

Paul was also the former NSW President of the Marketing Institute of Australia for 4 years, a member of the Council for ten years and is currently an Associate Fellow and Certified Practicing Marketer of the Marketing Institute of Australia.

In the early years, Paul was the former Chief Executive Officer of the UNSW Foundation. At the same time he was the Director of Public Affairs & Development at the University. Paul served as the Deputy Director of Public Affairs and Development at UNSW as well.

Prior to his senior roles at the University, Paul was Marketing Manager at the Foundation for National Parks and Wildlife and Manager of Fundraising at the Children’s Hospital at Westmead and Camperdown. 

NERIDA PEARSON

Executive Officer

Nerida has extensive experience and a broad array of professional skills in providing extensive executive and organisational support, stakeholder engagement, financial analysis, event management and fundraising.

Having begun her career as a Financial Accountant, Nerida extended her financial skills into event management, stakeholder engagement and fundraising during her years working for the Liberal Party of Australia (NSW Division). During this time Nerida was responsible for the successful staging of many major, high profile corporate and political events, including major corporate fundraising dinners, the Federal Election night receptions for Prime Ministers John Howard and Tony Abbott and the Premier of NSW.

Nerida commenced working for the Chamber of Commerce group in 2015, as Executive Support for the Business Leaders Council, Membership and Events at the Australian Chamber of Commerce and Industry. In recent years, Nerida has also coordinated the Western Sydney Women Awards ceremonies and assisted the fundraising events for the Gut Foundation.

In October 2021 Nerida commenced in the position of Executive Officer for Business Sydney. This role provides support for the Executive Director and the Business Sydney team to ensure valuable and meaningful engagement with our members and stakeholders at all levels.

DAVID PETERS

Public Affairs Manager

With many years’ experience as a Sydney-based news and current affairs journalist, David brings an extensive knowledge of our city, its people and the issues that concern them to role as Public Affairs Manager for Business Sydney.

He works extensively with metropolitan media, industry and government stakeholders to raise the profile, recognition and reputation of Business Sydney as the leading voice of business in our great global city.

Writing media releases and social media content, as well as generating media stories including comment from our Executive Director on the issues that matter most to our members, David’s role also includes producing online forums, videos, newsletters and other forms of member and stakeholder communications.

Peter Bradford

Business Manager

Peter Bradford is an accomplished and experienced partnerships manager with a wealth of knowledge in relation to public policy analysis and building prosperous networks. His global experiences have enhanced his understanding of commerce, economics, public policy and trade. Having worked across several global cities, Peter has a strong understanding of how to engage prominent stakeholders within the public and private sector in order to enhance business competitiveness within a city and enact real change.

As the Business Manager, Peter leads the development and implementation of Business Sydney's membership and partnership strategy. This includes responsibility for initiatives to acquire and retain members, secure partnerships and deliver projects that enhance our commercial position and reputation.

Peter's role also supports Business Sydney's advocacy outcomes by contributing, engaging and aligning businesses and stakeholders with policy activities, and by supporting internal and external communications.