By David Jones | Public Affairs and Policy Manager, Business Sydney | Mob: 0448 285 996
Business Sydney said today Sydney needs to send Taylor Swift and Pink a huge thank you because between them the two superstars are giving our city a much-needed economic boost.
According to Business Sydney modelling, the two entertainers will generate more than $130 million in economic activity for Sydney with their respective concert appearances this month.
Drawing interstate and international visitors to Sydney, Taylor Swift will generate the lion’s share with at least $113 million. Pink’s contribution of around $18 million will be comparable to major sporting events with three of the concerts in her 20-concert tour around Australia happening in Sydney.
Business Sydney Executive Director Paul Nicolaou said Sydney hotels are already booked at near capacity with February becoming an unrivalled month for mega-concerts.
“In a year when major events will be a bit thin on the ground, Sydney is very fortunate to have two superstar performers such as Taylor Swift and Pink performing in our city,” Mr Nicolaou said.
“Together and separately, they are an economic force of nature with hotels, restaurants, pubs, cafes and transport operators benefiting from increased demand.
“Airlines are putting on extra flights to bring Taylor Swift fans from interstate and from New Zealand. An injection of visitors who are likely to make their visits a holiday experience is just what Sydney needs.”
Mr Nicolaou called on Premier Chris Minns and Sydney Lord Mayor Clover Moore to find an appropriate way to offer Taylor Swift and Pink a special thank you for their support of Sydney.
He said Pink — real name Alecia Moore — was worthy of special thanks. Her Summer Carnival tour marks 20 years of touring in Australia during which she has built a huge fan base.
The current Pink tour beginning in Sydney would sell 900,000 tickets for 20 concerts across Australia — the biggest ever tour by a female entertainer.
“With Taylor Swift and Pink in town in February, Sydney will feel like it is the centre of the entertainment universe,” Mr Nicolaou said. “How lucky could we be?”