Business Sydney | Urbis


Chief Executive, New Sydney Waterfront Company

Wednesday, 25 October 2023

4:30 PM to 6:00 PM






Business Sydney Members & Guests

At a high level, Business Improvement Districts (BID) are essentially a partnership, a means of governance, collaboration and funding. But how are they formed, how do they work and what impact can they have on Sydney and wider NSW? What are the practical considerations for implementing BIDs?

Understanding BIDs and their critical ingredients to success, Jace Tyrrell, Chief Executive, New Sydney Waterfront Company, shared with our guests his unparalleled expertise in the subject area. A Q&A followed Jace’s insightful address facilitated by Princess Ventura, Regional Director - NSW, Urbis.

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Special Guest


Chief Executive, New Sydney Waterfront Company

During a 25-year career in urban regeneration, destination development and campaigning in the UK and Australia, Jace has led successful industry and precinct partnerships and holds the world record for Business Improvement Districts (BIDs). His recent tenures include CEO of New West End Company (London’s West End), setting up Australia’s first BID across Sydney’s Western Harbour and incoming CEO for Opportunity London, the public/private partnership seeking to secure the next £100bn for London. Jace has represented thousands of businesses and employees, secured millions in funding and successfully advocated for billions into capital investment.

His entire career has been spent in building meaningful collaborations and driving value across cities with businesses, working with Government at all levels and cultivating local communities.

Jace is passionate about sustainable and innovative cities, commercial real estate, and the retail & leisure sectors. He thrives in leading award-winning teams and working with purpose driven businesses. He is an Alumnus of the London Business School and Griffith University, Australia.








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